What Can You Learn From a Career Blog?
There was a time when the idea of career transition was hit and miss. Everybody had a headset and brushed off at the beginning of the year. The New Year brought change, and transition strategies were no longer a strange phenomenon. The biggest force was the rise of the search engines. Google, Yahoo, Bing and Yahoo! all changed their layout models in the last few months to improve search results. Why an industry change? Companies are using the Internet to showcase and publicize the work that they do. They are looking for a reason to pride their public service. A university professor and Internet phenomenon, Rick SCHriber, explains: “The Internet is a place that made possible the flooding of information that changes the way we view and access information.” Schriber continues, ” Articles, Internet videos, research tools, and other opportunities have been created to satiate that search requirement. The Internet Research Bureau claims that consumers change search requirements 30 to 40 times before they consciously change the site that they first encountered. The average consumer changes sites six times in eight minutes.”
As a result, Internet marketers are spending more time on a search that includes press releases, research reports and other information that delves into the company’s ethics, products and services. Schriber thinks that the most successful marketing Web sites are those that link to the company’s corporate website. He also suggests site visibility should be ranked whenever possible. This way, the marketing copy can establish itself above other channels and reach a larger audience.
The apparel industry is also a realm of great communication and marketing. Schriber points out that top designers in the industry work in tandem to make sure their work is available to the public. He advises marketers to post online once-a-week for the latest developments and news. Furthermore, Schriber reminds his clients to scan blogs, trade journals and Above the Net for cheapest leads. He also reminds them to timely submit links to web pages to their clients.
All professionals in the apparel industry agree that a focus on timing is the name of the game. timing is all important in marketing, as well as in working with design or web publishers. Most people in the business only spend a fraction of their time marketing. Schriber estimates that the 80/20 rule applies to marketing: 80% of the marketing is done 20% of the time.
Schriber’s resume is a master class in the science behind resumes. It is nothing more than a marketing document, a sales letter, written to a prospective purchaser. It is patronizing and cajoled, dressed up and hyperexorated. Unfortunately, the majority of resumes and applications receive little more than casual conversation. The purpose of the resume is to stenographic a message and mean exactly what it says.
The research method is also a critical element of business communication. Not only does the objective need to be conveyed, but the means of communication has to be appropriate, realistic, and relevant. Schriber reminds his students that the research should be “creative and persuasive” in harmony with the sales message.
Lastly, the bottom line is that all openings require a professional resume writing and proposition writing. Without a solid sales and marketing plan, an applicant would be submitting door-snapshots of their personality and personal attributes. It is precisely where the science, motivation, and skills accounts for the resume and the cover letter. Without them, there is no way to Advance beyond the doorway.
So why am I bringing this up now? You’ve heard it before. Management is Formal and Technological, Management is Practical and reactive. I’m getting straight to the point. In order to harvest the best heads and talent, you must both Engineer those people and teach them what you’ve learned from them. Head hunting is as much science as it is art. You’ve spent so much time teaching, shape a polished resume, write the perfect cover letter, create a professionalmedia portfolio, and yes, you may have already written enough good stuff to the B.S. out of it.
But now it’s time to ask yourself some bigger questions. You’ve spent a decade training for this. Why do you feel stuck in this position?
For the past seven years, I bounced from job to job, working on the understanding that I would inevitably find myself downsized. I faced the inevitable complexity of busy work with everybody needing to get the information they needed quickly and effectively. multitasking at its most essential. And so I discovered, all too late, that I needed help. extensive training.